Privacy Policy

We may collect and process the following categories of personal information about you:

• Identity data — your name, date of birth and nationality.
• Contact data — your email address, telephone number and postal address.
• Profile data — your academic history, qualifications, course and destination preferences, and current UK or immigration status where relevant to your enquiry.
• Communication data — the content of enquiries, messages and correspondence you send us.
• Technical data — your IP address, browser type, device information and cookie data collected automatically when you use our website.

We use your personal information to:

• provide counselling, course selection, application and visa-guidance services;
• respond to your enquiries and manage our relationship with you;
• personalise the recommendations and information we provide;
• send you updates, offers and study-abroad tips where you have asked to receive them;
• operate, maintain and improve our website and services;
• comply with our legal and regulatory obligations.

We rely on one or more of the following lawful bases when processing your personal data:

• Consent — where you have given us clear consent to process your data for a specific purpose.
• Contract — where processing is necessary to provide the services you have requested.
• Legitimate interests — to operate and improve our business, provided your rights do not override these interests.
• Legal obligation — where we are required to process your data to comply with the law.

We may share your information with the universities, colleges and institutions to which you choose to apply, and with trusted service providers who support our operations (such as IT and communication providers) under appropriate confidentiality obligations. We may also disclose information where required by law or a regulatory authority.

We do not sell your personal data to any third party.

As we support applications to universities and institutions outside the United Kingdom, your information may be transferred to, and processed in, countries outside the UK. Where this happens, we take steps to ensure your data is protected by appropriate safeguards.

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy any legal, accounting or reporting requirements. When your data is no longer needed, we securely delete or anonymise it.

Our website uses cookies and similar technologies to help it function correctly and to understand how visitors use it. You can control or disable cookies through your browser settings, although some parts of the website may not work as intended if you do.

We have put in place appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse or alteration. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

Under UK data protection law, you have the right to:

• request access to the personal data we hold about you;
• request correction of inaccurate or incomplete data;
• request erasure of your personal data in certain circumstances;
• object to, or request restriction of, our processing of your data;
• request the transfer of your data to another party;
• withdraw your consent at any time where processing is based on consent;
• lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.

Our services are intended for individuals aged 16 and over. We do not knowingly collect personal data from children under 16 without appropriate parental or guardian consent.

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.